01 / Typography

The type system that makes Luun feel specific.

Use these styles everywhere. The big sans is for structure. Instrument Serif italic is the emotional accent. DM Sans is for utility text and support copy.

Section headline Aa

Everything that comes with it.

Hero headline H1

The Dream Couch

Eyebrow ◎
Dream Colours
Small, spaced, quiet.
Subtext

Woven from multiple tones, Dream Colours shift softly as light moves through your room.

Italic accent ✦

A whole mood.

Never generic script.
02 / Buttons & pills

Soft controls. No loud UI.

These should match the nav and bento language: frosted, rounded, quiet, slightly tactile.

Primary CTA →
See the collection Hero / collection CTA.
Pill tag •
The Maker Image cards, status tags.
Colour picker ◌
Use this for sliders.
03 / Buying confidence cards

The boring stuff should still feel beautiful.

Use these for financing, warranty, delivery, assembly, returns, and FAQs. Copy here is working placeholder copy — verify exact policy details before publishing.

Financing ◎

0%

Available at checkout Split your sofa into monthly payments with supported financing providers.
See plans →
Delivery ▲

Free, Canada-wide.

Scheduled delivery Your sofa arrives in large single-piece modules, not a flat-pack frame puzzle.
Shipping details →
Warranty ◑

5 yrs

Structural coverage Built for real everyday lounging, with support if something is not right.
The fine print →
Assembly ✦

No tools. No drama.

Single-piece modules Set your modules in place, attach the connectors, and start lounging.
Watch setup →
Returns ?

Try it at home.

Policy details Make the return/trial policy extremely clear here before launch.
Return policy →
4.9 ★★★★★

“Two years later — it’s the best purchase we’ve ever made.”

Verified customer review
04 / Bento image cards

Editorial proof, but still functional.

These are for “Meet the designer,” assembly, lifestyle, reviews, delivery, and other homepage confidence blocks.

Designer sitting on the Luun couch The Maker
Meet the designer

Built by the guy who sits on it.

Read the story →
Setting up the Luun sofa Simple setup
Assembly

No tools. No complicated setup.

Watch the video →
Comfort ◒

Made for disappearing into.

Deep lounge design Use this card to link into the future sticky-scroll comfort explanation.
See the build →
05 / FAQ blocks

Honest answers. No hiding.

Use this format underneath product pages, bento links, or support pages. Keep the answers short and practical.

FAQ group ?

Is it hard to assemble?

No. Luun arrives as single-piece modules, so you are not building a frame from flat-pack parts.

How does financing work?

Select the available financing option at checkout to view payment plans before you complete your order.

What does the warranty cover?

Use this answer to explain frame, structural, and manufacturing coverage clearly.

FAQ feature ✦

Questions before you sink in?

Use this as a large FAQ entry point on the homepage or product page. Good links: delivery, assembly, returns, warranty, financing, fabric care.
Read FAQs →
06 / Colour picker

Switch the system from soft to dark to electric.

This is for testing colour systems before they become real page themes. Use Soft as the default, Boreal for deep Canadian sections, and Volt for sharper conversion moments.

Theme preview

Same component. Different atmosphere.

Click between themes to see how the same Luun component can shift from soft product storytelling to dark boreal confidence to bright commercial energy.

Soft mode

Dream Colours, calm pages, product storytelling.

Warm off-white, dark green, soft glass, and quiet editorial spacing.

4.9 Average rating
5yr Warranty
0% Financing
Use soft mode
07 / Section intro options

Reusable openings for every major section.

Dream Colours 01

Not one colour. A whole mood.

Woven from multiple tones, Dream Colours shift softly as light moves through your room.

Performance Fabrics 02

Soft enough to sink in. Made to live on.

The classic Luun fabric option — soft, durable, and easy to style.

About Luun 03

No huge staff. No bloat.

We focus entirely on scaling your dream couch for the lowest price possible.

08 / Longform text

For pages that need more than a one-liner.

Use these for warranty, financing, delivery, returns, FAQs, and support pages where the answer needs real detail.

Standard answer card

How financing works

Choose the available financing option at checkout to view monthly payment plans before completing your order.

Financing approval, payment terms, and availability are handled by the financing provider. You will always see the final terms before you commit.

Soft policy card

Warranty coverage

Luun is built for real everyday lounging. Your warranty page should clearly explain what is covered, what is not covered, and how customers can get support.

Use this layout when the answer needs to feel reassuring but still practical.

Deep callout answer

No tools. No complicated setup.

Luun arrives as large single-piece modules, not a knockdown frame with dozens of parts. Place the modules where you want them, connect them, and start lounging.

This is a good format for explaining the difference between your sofa and cheaper flat-pack designs.

09 / Q&A layouts

Clear answers that still feel like Luun.

Is Luun hard to assemble?

No. Luun is built from single-piece modules. You are not assembling a frame, installing arms, or building a sofa from flat-pack parts.

The setup process is mostly positioning the modules, attaching connectors, and arranging the cushions.

What makes it comfortable?

Luun is designed around deep lounging instead of upright showroom sitting. The goal is soft sink-in comfort with enough structure underneath to avoid feeling collapsed.

What should I know before ordering?

Measure your room, check your delivery path, and confirm the configuration you want. If you are unsure, the product page should guide customers to the right layout.

10 / FAQ accordions

Expandable answers for support-heavy pages.

How long does delivery take?

Use this answer to explain current delivery timing, preorder timing, and what happens after someone places an order.

What does the warranty cover?

Explain structural coverage, manufacturing defects, fabric exclusions, and how the customer contacts support.

Can I finance my sofa?

Explain the checkout flow, provider approval, and where the customer sees monthly payment options.

11 / Secondary page heroes

Not every page needs a giant homepage hero.

Warranty

Built for real everyday lounging.

Clear coverage, practical support, and no confusing fine-print maze.

FAQ

Questions before you sink in?

Everything customers need to know about delivery, setup, financing, returns, warranty, and fabric care.

Contact support
12 / Split hero layout

A safer hero structure for image-heavy pages.

Luun presents

The Dream Couch

A horizontal hero structure where the copy and image do not fight each other.

See the collection
13 / Button lab

Frosted, but with more liquid magic.

Use these when the CTA should feel more like Luun’s quiet sci-fi UI: frosted, soft, tactile, and slightly alive.

14 / Motion system

One reveal language across the site.

Eyebrow first, headline second, paragraph third, CTA last. This is the default Apple-style sequence for Luun sections.

Dream Colours

Not one colour. A whole mood.

Woven from multiple tones, Dream Colours shift softly as light moves through your room. Up close, you see texture and individual yarns.

Explore Dream Colours
15 / Boreal atmosphere

Future comfort meets the boreal forest.

Use sections like this when you want to reinforce the Canadian / northern feeling without becoming rustic.

Forest lake and mountains
Canadian atmosphere

Quiet design for the long winter.

Luun is minimal, but not sterile — a softer future shaped by open space, stillness, and northern calm.

Boreal mood Canadian brand Future comfort
16 / Split atmosphere layout

Image on one side. Editorial copy on the other.

Dense evergreen forest
From Canada

A calmer kind of luxury.

About Luun

No huge staff. No bloat.

We focus on scaling the dream couch with less noise, less overhead, and a more direct relationship between design and product.

Read the story