Your privacy matters.

Information we collect

We collect personal information that you provide directly to us, information created when you use our website, and information needed to process orders, provide support, and improve the Luun shopping experience.

Information you provide

• Name, email address, phone number, shipping address, and billing address.
• Order details, product selections, fabric choices, sofa configurations, and delivery preferences.
• Messages you send through contact forms, email, support chat, or other customer service channels.
• Marketing preferences, such as whether you subscribe to email or SMS updates.

Information collected automatically

• Device and browser information, IP address, approximate location, pages visited, referring links, and general website activity.
• Builder interactions, such as selected layouts, fabrics, modules, and checkout actions.
• Cookie, pixel, and analytics information used to understand website performance and advertising effectiveness.

How we use personal information

We use personal information to operate Luun, fulfill customer orders, provide support, improve our website, and communicate with customers.

• To process orders, arrange delivery, manage returns, and provide warranty or post-purchase support.
• To respond to questions, requests, complaints, and customer service messages.
• To personalize the website experience, including saved selections, product recommendations, and sofa builder improvements.
• To measure website performance, diagnose technical issues, and improve our products, pages, and checkout flow.
• To send order updates, delivery updates, service messages, and marketing communications where permitted.
• To prevent fraud, protect our business, enforce our terms, and comply with legal obligations.

Orders, payments, and financing

When you place an order, your checkout, payment, and financing information may be collected and processed by third-party providers such as Shopify, payment processors, financing providers, fraud prevention tools, and delivery partners.

Luun does not store full credit card numbers on our own website servers. Payment information is handled by payment and checkout providers according to their own security and privacy practices.

If you apply for financing or installment payments, the financing provider may collect additional information directly from you to assess eligibility, approve payments, and manage the financing relationship.

Cookies, analytics, and advertising

Luun uses cookies and similar technologies to keep the website working, remember preferences, measure performance, understand how people use our site, and improve advertising.

These tools may help us understand:

• Which pages people visit before placing an order.
• How people use the sofa builder.
• Which ads, emails, or links bring people to Luun.
• Whether visitors complete important actions such as viewing products, entering the builder, or starting checkout.

These tools may include services such as Google Analytics, Meta Pixel, Shopify analytics, Webflow tools, and similar website measurement or advertising platforms.

You can usually control cookies through your browser settings. Blocking some cookies may affect how certain parts of the website work.

How we share information

We do not sell personal information. We share personal information only when needed to operate the business, provide services, improve our website, or meet legal requirements.

We may share information with:

• Checkout, payment, and financing providers.
• Warehousing, delivery, logistics, and fulfillment partners.
• Website hosting, ecommerce, analytics, advertising, email, SMS, and customer support platforms.
• Professional advisors, insurers, accountants, legal advisors, and business operations providers.
• Government, regulatory, law enforcement, or legal parties where required or permitted by law.

Some service providers may process or store information outside of your province, state, or country. When that happens, information may be subject to the laws of the place where it is processed.

Your choices and rights

You can contact us to request access to your personal information, ask for corrections, withdraw consent where applicable, or ask questions about how your information is handled.

You can unsubscribe from marketing emails by using the unsubscribe link included in those emails. You may still receive non-marketing messages related to orders, delivery, support, returns, warranties, or other service matters.

If you receive SMS marketing from Luun, you can follow the opt-out instructions in the message or contact us for help.

Security and retention

We use reasonable administrative, technical, and organizational safeguards to protect personal information. No website, platform, or transmission method is completely secure, so we cannot guarantee absolute security.

We keep personal information only as long as reasonably needed for the purposes described in this policy, including order fulfillment, customer support, warranty records, business reporting, fraud prevention, legal compliance, and dispute resolution.

Children’s privacy

Luun is not intended for children. We do not knowingly collect personal information from children. If you believe a child has provided personal information to us, please contact us so we can review and delete it where appropriate.

Changes to this policy

We may update this Privacy Policy from time to time. When we make changes, we will update the “Last updated” date at the top of this page. Your continued use of the website after changes are posted means the updated policy applies.

Contact us

For privacy questions, access requests, correction requests, or complaints, contact Luun using the information below.